Research Output (Project Report, Internship Report)

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    Impact of Customer Satisfaction in National Bank Limited” A study on Shibgonj Branch, Sylhet
    (Leading University, 2021-06-25) Abdur Rahman (1721010014)
    This report has been prepared as a part of BBA program of Leading University, Sylhet. The primary objective of this report is to know Customer Satisfaction of National Bank Limited. This report is supervised both from the organization and university. I have also implemented my theoretical knowledge into the report. Banks play a vital role in the economy of the country. National Bank Limited is one of the prominent banks in Bangladesh. In these years of long journey the bank has achieved trust from people by providing its services. The main motto of the bank is to give best quality and swift service to customers. General banking division is a very important department of a bank. Relationships with customers develop from here. Here I did a survey about customer satisfaction level of NBL. The report also gives an idea of different products offerings and services given by National Bank Limited. This study shows that customer satisfaction is largely depends on the employee’s cooperation, office outlook, service charges, interest rates, bill payment facilities, ATM network quality. On the first chapter of report I have described about the various aspect of the report like a brief Introductory Aspects, origin of the report, objectives, scope, Methodology and limitations of the study. In the second chapter I have discussed about the theoretical framework of the topic. In the third chapter I have discussed about overview of the National Bank Limited and chapter four is the practices the theory of customer satisfaction in NBL, Shibgonj Branch, Sylhet. In chapter fifth shows, the analysis and findings. In the chapter six, I have provided some relevant recommendations in favor of National Bank Limited and also described conclusion of this overall report.
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    Recognition of Brand Equity and Advertising in Banking Industry in Bangladesh: A Study on City Bank Limited, Zindabazar Branch, Sylhet
    (Leading University, 2021-07-04) Salik Ahmed (1711010042)
    The project report has been prepared as a part of BBA program. It contains the facts related to a particular organization in which the student was authorized to do project report on a three months basis. Supervisors, both from the university and from the organization, guided the student in writing this report. The report is Recognition of Brand Equity and Advertising in Banking Industry in Bangladesh. Both the primary and secondary sources of data had been used in preparing this report. This report aims at studying understand the policies and practices how bank compensate their employees and the factors influencing it. The report examines a number of factors that lead to Brand Equity and Advertising in Banking Industry of City Bank Limited, Zindabazar Branch, Sylhet. This study assessed the Recognition of Brand Equity and Advertising in Banking Industry in Bangladesh. This study applied fixed and random effects models in its analysis. The findings of the study indicated that the use the banking industry in Bangladesh increases return on equity. It has also been found an inverse relationship between additional sustained investment and efficiency which the study recommends among other thing shifting more emphasis on policies they will boost efficient, Proper utilization equipment rather than additional investments. Business organization especially the banking industry is operation in a complex and competitive environment characterized by these changing conditions and highly unpredictable economic climate with communication technology is at the center of the change curve. This study investigates customer perceptions of brand competitiveness of the Minister brand in Bangladesh. It examines the influence of perceived quality, brand awareness, brand association, brand affection, and brand loyalty on the brand competitiveness of Minister. In this study, 500 self- administered survey questionnaires were distributed to customers of Minister in Bangladesh of which 348 useful responses were returned for a 69.6% valid response rate. The research data were analyzed based on reliability analysis, exploratory factor analysis (EFA) and regression analysis using SPSS-23 version software. The research findings indicate that brand awareness, brand association, brand affection and brand loyalty have a significant relationship with brand competitiveness, whereas perceived quality has an insignificant impact on brand competitiveness. These research findings are expected to provide guidelines for enhancing the level of brand equity and brand competitiveness in Minister and other electronic companies.